Tag: ownership

Exploring the Future . . . and Helping Your Find Your Future

Owned vs. Newly Purchased Media

Fifth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box Challenge: Fates of Owned Media vs. Newly Purchased Media Will it be worth the consumer’s while to convert old to new?  Time and convenience have been trumping cost in many instances.  iCloud from iTunes, for example, provides clean tracks to replace…
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Changing Metaphors, Belief, and Habits

Fourth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box One core challenge is how new habits will affect the long-term economic value of owning product.  Jeff Zucker’s 2008 concern of finding ways to make money online to that “we do not end up trading analog dollars for digital pennies[i]”…
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Cloud Challenges

Third of a Series of Blog Posts from Maremel’s White Paper: Opening Digital Pandora’s Box   If we believed ads and websites in 2011, eager consumers are ready to connect everywhere and anywhere.  Consumers and content service providers face challenges in their transition to cloud-based archiving of owned media content: Consumer Challenges: Discovery within My…
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