As a socio-technology fan, I am intrigued by the morphing of holiday cards and letters with new technologies. This, of course, has been changing for quite a few years. Desktoppublishing has brought us pictures of our
lives within cards and letters for a while now. They almost are like the old portrait paintings, where you were pictured with your favorite objects that described to the future who you were by the things you liked. Here, we have pictures with kids and musical instruments, families on trips, and all the trappings of “who we are” in evidenced pictures.
Holiday greetings of the past
This year, I began to get holiday digital cards around Hanukkah from my Jewish friends, which became the harbinger of the full holiday season to come. I got a lovely anime self-portrait by one of the daughters of one of my long-time friends, superimposed on their home. Charming and original – and very current tech.
Then came the deluge of emailed jpgs to my business email from a swath of companies that I’ve never done business with, reminding me that they are thoughtful and cool this time of year. Who are these companies? What did they think I would do in getting their email? “Boy, I really did need that mailing list service — I should give them a call?”
Now, as we get closer to Christmas, Iam getting all of the digitized photo cards. In the recent past, creative- and technology-focused friends have created marvelous montages and nearly homemade lovelies that were a mash up of design and digital photography. This year, other friends seem to have found companies to do this for them. LOVELY choices, but an intriguing mix of the holiday card and letter, with professional services mixed in.
Here’s my headscratcher of the season: two nag holiday letters. Two female holiday letter-writers (who shall remain nameless) took the opportunity of their holiday letter to gripe at their husbands through the text.
Is this a strange reflection of the gender bias in the role of holiday card creator? In my family and in many of the families I know, the wife in a duo is socially expected to create the card, update the list, add the handwritten notes, and get the darned things mailed out. She, in essence, becomes the family narrator. Here, two lovely ladies have taken that narration to a deeper level, providing (not flattering) holiday context to the letter.Power grab? Acting out? Attempting to add humor? All three? 🙂
I had thought it to be a Facebook status warping of a non-Facebook medium, but then realized that neither of the women are active Facebook users.However, has Facebook and all of this constant update dialog changed the nature of the holiday letter? For many people, I know a lot of this information about them already from their posts and photos uploaded.
Peter Shankman posted this on his post, and got that idea from Bad Pitch Blog. But this 1993 series of AT&T ads does ring a very strong bell as to 2009:
So we have collapsed time and distance — and have gained what? Most of these ideas resonate with connection and transaction, carving out all the layers of distance and time, but making them instead invisible…and where is AT&T in most of this? Shifted into the mobile value chain of it, that isn’t really highlighted here at all?
So does it help to see the future if you pass along the blessings to others instead of maximizing it yourself?