I enjoyed a recent article in The Bookseller by Philip Jones. Philip Downer, who used to run Border Books’ UK operation, warned of the glut of content and the control by Amazon, Google, and Apple of the pipelines to the consumer with proprietary formats. He urged change and a pooling of resources by the publishers. He expressed concern about the “seduction of colour, movement and noise” with digital ink, and concern that publishers are not quick to act, stating in their slowness, “Steve Jobs is dead, but sometimes I think Queen Victoria is still alive.”
In Richard Caves’ 2002 book Creative Industries, he stated that without the natural filters (like agents and publishers) within creative industries, which make money by making judgements for production, the vast volume of creative properties becomes overwhelming.
The cost of creation has plummeted, as has music. When we all can (and we already can) self-publish to our hearts content, will we be under the deluge of new books like we are underwater with new tracks coming into the music systems from the likes of Tunecore, CD Baby, and Reverbnation?
What assumptions do we make in how we can create by the rules of our technologies?
At the end of March, I begin to teach my Digital Content, Commerce, and Culture course at UCLA Anderson. This year, I’m morphing it into an examination from a media business perspective of the interplay between assumptions of creativity and technology. I have a marvelous group of speakers planned and am fairly excited about it. I’m also working on doctoral research in this arena, so the fibers of my interests are connecting well here.
Many things sparked that interest at CUE 2010 this week. I am including below some of the links that were shared by intriguing speakers as well as off-site from cohorts and friends. Most of the elements below tinker with the assumptions that we make between creativity and technology:
- Assumptions of how we interact with online video: http://soytuaire.labuat.com/. I was introduced to this by Roger Wagner, the creator behind HyperStudio. He showed this to me as an example of where we may be going in terms of interactivity. Play with this by moving your cursor. See what assumptions it challenges about (a) a screen-shaped rectangular image and (b) what we can do as users and how to plan for alternate interaction.