Dr. Horrible — And of course, YouTube and more Dr. Steel stuff
And in my last post, I forgot the now ubiquitous YouTube channel, not mentioned in any of the other material. http://www.youtube.com/doctorhorrible, with 1,586 subscribers and 10,887 channel views. So with the volume that supposedly had been hitting their own site, this is a surprisingly low number.
4th largest subscribers to a channel on YouTube this month, but way behind #1 with 29,149 called The Mean Kitty.
But this is where the fun responses are. I do love that sidekick piece!
And more about Dr. Steel. And the soup thickens — if you go to http://www.toysoldiersunite.com/index.php?pid=missions&mid=34, you can find marketing missions from the Dr. Steel folks on how to place comments into these various viral marketing elements of Dr. Horrible. An interesting marketing play perhaps? Will this get weirder going into ComicCon?